In 1999, it typically cost a several million dollars and several months to implement new business software like a CustomerRelationshipManagementsystem from Oracle.
Anyone with a good customerrelationship or contact managementsystem will likely want to bring their contacts and calendar down to their device to look at offline.
Before Yesware, sales people would get hectored by their bosses to type into the corporate CustomerRelationshipManagement (CRM) system the status of their sales calls.
This experience taught me what it feels like when a small business owner is looking for the right hosted CustomerRelationshipManagement (CRM) system for his business.