During her time in marketing, she collaborated with IT departments in developing data-driven marketing strategies, and implementing sophisticated customer relationship marketing (CRM) and business intelligence systems.

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The risk with social media when it comes to customer relationship (either via marketing or services) is that it focuses your employees on the transactional aspect of relationships rather than the longer term relationships.

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We are a technology company and we sell sale and marketing technologies, primarily customer relationship management applications.

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We specialize in sales and marketing technologies, particularly customer relationship management software.

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But despite these advances in technology allowing marketers to extend their reach, the strength of the customer relationship has remained the single biggest contributor to marketing success.

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