With a customer retention rate of 60%, Honda is well above the industry average loyalty of 49% and second only to Hyundai's 64% repeater ratio, according to a January survey by researcher J.
WSJ: Honda Pins Revival on U.S. Auto Sales
Our average customer has four to five times the retention rate of other companies in our industry.
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Eurostar said it pays customer service staff around 50% more than its airline competitors and has a 98% retention rate.
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