The strategy builds on several initiatives, including Executive Order 13571, Streamlining Service Delivery and Improving Customer Service, and Executive Order 13576, Delivering an Efficient, Effective, and Accountable Government.

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Do the loathsome words "executive customer service" resonate with you?

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Next, the company should have put a communications plan in place at every level--from the customer service reps to the chief executive--to make sure everyone stuck to the same message.

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That's why everyone at FreshBooks, including the executive team, spends the first three months in customer service and support.

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"While the outlook remains pretty overcast for the aviation industry, the winners will be those airlines that focus on offering the best customer service, " said Steve Ridgway, Virgin Atlantic's chief executive.

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"We are excited to bring the launch of the GameTanium smartphone and tablet service to Verizon Wireless' customer base, " says Zvi Levgoren, founder and chief executive officer, Exent.

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Among the senior executive's goals for the U.S. is an improvement in customer service and inventory control.

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Even so, one player, Spark Networks' chief executive, David Siminoff, 41, hopes his company will thrive by offering good customer service and by catering to small niches of singletons who are seriously looking for mates.

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"There continues to be a lot of pressure on financial institutions, a lot of pressure from a regulatory standpoint, from a customer-service standpoint, from a ... capital standpoint, " said Jay Bray, chief executive of Nationstar, at an investor conference Tuesday.

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