In reality, according to what the SEC found, Dell's ability to meet Wall Street's earnings estimates for 20 straight quarters had little to do with the company's superior strategy, customer value proposition, products, or operating efficiencies.

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High fashion specialty retailers incorporate the customer experience into their value proposition.

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He asked the audience to always remember the most important question: does the value proposition match the customer segment?

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So it's a huge value proposition for the customer and for the entrepreneur.

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Keep the hard-hitting information front and center (value proposition, revenue, customer numbers and corporate strategy).

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Providing a better value-proposition to the customer is much more likely to endure goodwill than spending on marketing.

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Methodologies to sense movement in consumer preference allow the marketer to refine the value proposition offering and approach to the customer.

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Collected through a market research exercise, top-down Net Promoter scores can give you insight into which elements of your value proposition or delivery offer the greatest opportunity for impacting customer loyalty, revenue growth and profitability.

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