Or do you sell him now, for what will likely be a cut-price fee?
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David Neeleman has founded two cut-price airlines: JetBlue in America and Azul in Brazil.
Similar cut-price operators are now emerging in Europe, such as Britain's EasyJet and Ireland's Ryanair.
But few can resist the temptation of buying a rising asset with a cut-price loan.
But most parents do not want cut-price boarding schools in remote parts of the country.
That has certainly been the case at Merrill, where brokers fought furiously against the introduction of cut-price e-brokerage.
It appears that none of the other Chinese manufacturers could supply a similar cut-price model with sufficient features.
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Several are competing to supply as many as 860, 000 cut-price tablets to Thai schoolchildren under a government-to-government program.
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Brandishing pepper spray to fend off competition for a cut-price waffle maker has become something of a holiday tradition.
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Now, cut-price airlines are being formed in many other parts of the world.
Commercial banks used their huge balance sheets to offer cut-price loans to companies in return for securing investment-banking mandates.
Unlike many of the big carriers, cut-price operators in Europe and America have survived the downturn in much better shape.
Lenders offer new borrowers cut-price loans at the outset, which is possible only because these inducements are cross-subsidised by existing borrowers.
Responses to a public consultation on cosmetic surgery have shown strong support for a ban on cut-price deals and aggressive selling.
The Co-Op was the first chain to sign up to the optional scheme in Ipswich to remove any cut-price extra-strong long drinks.
Removing the effects of cut-price sales, where data were available, made little difference: sales, it seems, matter much less than in America.
The RPS scheme cannot outlaw disreputable sites, or the unwanted emails offering cut-price deals on medicines such as the anti-impotence drug Viagra.
Scotland will also look at other measures addressing cut-price promotions and the marketing and advertising of alcohol in superstores and other licensed premises.
The research suggests that prices fall fairly often: central banks as well as consumers can give thanks for all those cut-price tins of beans.
Companies, meanwhile, have been focused on paying down debt, as well as coping with deflation in the domestic economy and competition from cut-price imports.
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If your travel dates are flexible, you can easily tailor your trip according to the days when a cut-price seat to your destination is bookable.
And even when a hot new title comes out, High Street shops find that their profit margins are under threat from supermarkets offering cut-price deals.
These are modeled after Walmex's bare-bones, cut-price Bodega Aurrera store format.
Last August Mr Ayling spelled out his intention to shift his focus gradually from cut-price leisure travellers to the premium passengers from whom airlines make money.
Luckier villagers, from all the main caste-groups, have got their names down for another scheme, Antodaya Anna Yojana, which provides 35kg of cut-price rice a month.
Eavesdrop on a bunch of Britons (whom Egyptians generally consider to be the meanest spenders of all) landing up in Luxor in reply to a cut-price advertisement.
The Kenyan government was worried that cheap hooch was making people seriously ill, so it offered to excuse Diageo from excise duty if it produced a cut-price beer.
Airlines such as Swissair, Sabena and Aer Lingus, were already facing severe difficulties not least because of the growing competition from cut-price airlines such as Ireland's Ryanair and Britain's EasyJet.
Exports of coal, copper and other minerals from Utah, Wyoming and Montana are beginning to slip because of falling demand in Asia and cut-price competition from Russia and China.
The marketing group Footfall suggested pre-Christmas sales were down 7% on last year, but recovered to show a strong jump in sales shopping as canny shoppers waited for cut-price offers.
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