Or do you sell him now, for what will likely be a cut-price fee?
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David Neeleman has founded two cut-price airlines: JetBlue in America and Azul in Brazil.
Similar cut-price operators are now emerging in Europe, such as Britain's EasyJet and Ireland's Ryanair.
But few can resist the temptation of buying a rising asset with a cut-price loan.
But most parents do not want cut-price boarding schools in remote parts of the country.
That has certainly been the case at Merrill, where brokers fought furiously against the introduction of cut-price e-brokerage.
It appears that none of the other Chinese manufacturers could supply a similar cut-price model with sufficient features.
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Several are competing to supply as many as 860, 000 cut-price tablets to Thai schoolchildren under a government-to-government program.
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Brandishing pepper spray to fend off competition for a cut-price waffle maker has become something of a holiday tradition.
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Now, cut-price airlines are being formed in many other parts of the world.
Commercial banks used their huge balance sheets to offer cut-price loans to companies in return for securing investment-banking mandates.
Instead, they must have seen the confab as a sterling opportunity to buy or trade some cut-price Iranian crude.
Unlike many of the big carriers, cut-price operators in Europe and America have survived the downturn in much better shape.
To keep American prints off the operation, he ordered anti-aircraft guns from Israel, bullets from Egypt and cut-price AK-47s from China.
Lenders offer new borrowers cut-price loans at the outset, which is possible only because these inducements are cross-subsidised by existing borrowers.
Responses to a public consultation on cosmetic surgery have shown strong support for a ban on cut-price deals and aggressive selling.
The Co-Op was the first chain to sign up to the optional scheme in Ipswich to remove any cut-price extra-strong long drinks.
Removing the effects of cut-price sales, where data were available, made little difference: sales, it seems, matter much less than in America.
The RPS scheme cannot outlaw disreputable sites, or the unwanted emails offering cut-price deals on medicines such as the anti-impotence drug Viagra.
Scotland will also look at other measures addressing cut-price promotions and the marketing and advertising of alcohol in superstores and other licensed premises.
The research suggests that prices fall fairly often: central banks as well as consumers can give thanks for all those cut-price tins of beans.
Companies, meanwhile, have been focused on paying down debt, as well as coping with deflation in the domestic economy and competition from cut-price imports.
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If your travel dates are flexible, you can easily tailor your trip according to the days when a cut-price seat to your destination is bookable.
And even when a hot new title comes out, High Street shops find that their profit margins are under threat from supermarkets offering cut-price deals.
These are modeled after Walmex's bare-bones, cut-price Bodega Aurrera store format.
Last August Mr Ayling spelled out his intention to shift his focus gradually from cut-price leisure travellers to the premium passengers from whom airlines make money.
Luckier villagers, from all the main caste-groups, have got their names down for another scheme, Antodaya Anna Yojana, which provides 35kg of cut-price rice a month.
Eavesdrop on a bunch of Britons (whom Egyptians generally consider to be the meanest spenders of all) landing up in Luxor in reply to a cut-price advertisement.
The Kenyan government was worried that cheap hooch was making people seriously ill, so it offered to excuse Diageo from excise duty if it produced a cut-price beer.
Airlines such as Swissair, Sabena and Aer Lingus, were already facing severe difficulties not least because of the growing competition from cut-price airlines such as Ireland's Ryanair and Britain's EasyJet.
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