Mercedes-Benz, owned by Daimler AG, is investing heavily in Hungary to build a production plant to manufacture compact cars.

FORBES: Daimler Rides Out European Woes By Shifting Compact Car Production To Hungary

Daimler AG's Mercedes-Benz brand, like many luxury car makers, already touts its crashworthy steel and sophisticated safety technology as a justification for high sticker prices.

WSJ: New Safety Test Puts Car Buyers in a Quandary

Keynote speakers at CES include Dieter Zetsche, chairman of the board of management of Daimler AG and head of Mercedes-Benz Cars, and Ford Motor Co.

FORBES: Go To The 2012 Consumer Electronics Show And A Car Show Breaks Out

In April 1993 a handsome lawyer named Ulrich Hartmann was named chief executive of Veba AG, Germany's fourth- largest industrial combine (after Daimler-Benz, Siemens and Volkswagen).

FORBES: Ulrich Hartmann's second act

The factory-owned dealership brought out chairman of the Daimler AG board of Dieter Zetsche, who spoke to journalists earlier in the day and Mercedes-Benz USA president Ernst Lieb who also made remarks.

FORBES: Mercedes-Benz Opens Manhattan Flagship Dealer