The new literati of the genre include David Brooks, Jonathan Haidt, Dan Ariely, and Daniel Kahneman.

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Finally, one of the most entertaining presentations was from Dan Ariely, an economics professor at Duke University.

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Duke psychology professor Dan Ariely has another name for these little lies.

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The inestimable Dan Ariely pointed this out in his June Wired piece on how online companies get you to spend more money.

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"Al is amazing, " says Duke professor and behavioral economist Dan Ariely.

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Readers interested in the science behind sincerity might want to pair Mr. Magill's book with Dan Ariely's "The Honest Truth About Dishonesty, " just published by Harper.

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Behavioral economist Dan Ariely and journalist Jonah Lehrer have written two of my favorite books on the subject, Predictably Irrational and How We Decide.

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But that is not what happens in real life, if the results of a new loan game devised by behavioral economist and bestselling author Dan Ariely are to be believed.

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In addition, research by professor Dan Ariely from Duke University and colleagues provided evidence that individuals are also negatively affected by extremely high pay, the same people performed better when their remuneration was within more normal bounds.

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Ironically I heard about this stunt from Mike Savello of LiveU just before I went to hear Dan Ariely interviewed by Andrew Blau at Global Business Network on his newest book, The (Honest) Truth about Dishonesty.

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