Though it broadcasts some of Britain s most popular shows, including the prime time sob fest Coronation Street, XFactor and DancingOnIce, it has struggled amidst a fragmenting media landscape with myriad new digital channels to compete against.
DancingonIce was one of ITV1's biggest hits last year, pulling in 11.6m viewers for the final, when former Coronation Street actress Gaynor Faye was crowned champion.