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Acquiring access to data and providing access to other data will become a form of business development.
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With the wireless industry getting more saturated, the focus has shifted from acquiring new subscribers to increasing the data usage of the existing subscriber base, and hence data ARPUs.
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As a result, the KGB and others bent on acquiring such technologies are finding unprecedented opportunities to secure targeted equipment, data and know-how.
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This has made acquiring new subscribers, especially those that pay for the higher-margin data plans, very tough for the wireless carriers.
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To ground our focus, Big Data should help us accomplish the overarching objectives central to every marketing enterprise acquiring, maintaining and growing customer relationships and measuring all efforts across channels against these goals.
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For example, the company is in the process of acquiring Sterling Commerce, which allows businesses to connect to each other's back-end data for things like billing, inventory and trucking capacity.
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Apple is rumored to be interested in acquiring TomTom (OTC: TMOAF) the company that provides its GPS data to iOS 6 to provide a more permanent solution for the Maps app.
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