The NYT points out that, if the suit continues to make its way through the court system, IMDb will be forced to reveal the tricks of its data-mining and exactly how it gathers information about the movie-magic-making people in its database.

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Instead, Target has a central system where all data is analyzed and pushed back out to support day-to-day operations, mining purchasing data, tying it to specific individuals and using algorithms to predict future outcomes.

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