So far, the cost of synthesizing and sequencing such very long strands of data-rich DNA as from the book remains too high to make the technique a practical commercial data-storage medium for the foreseeable future.

WSJ: Harvard Researchers Turn Book Into DNA Code

Its virtualization storage products enable small and medium sized businesses to reduce the time and money spent managing their data storage.

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We've seen scientists experiment with DNA as a storage medium -- most recently with a Harvard team fitting 704TB of data onto a single gram of the genetic material -- and it looks like that research trend is only picking up.

ENGADGET: Scientists encode Shakespeare sonnets, MP3 and more into glitch-free DNA