So the hyper-individual trend is about people learning and applying new methods of choice, efficiency, self-monitoring, data tracking and information-gathering in their everyday lives.

BBC: Viewpoint: The hyper-individual

But this is one way of producing data that might be much better at tracking the information about what happens in the normal, daily course of prescribing medicines than anything that we have right now.

FORBES: Could Social Networking Save Big Pharma?

Indoor tracking systems which process data from one or more sources of location information to estimate where a person or object is located are not new.

ENGADGET: Cambridge Consultants develops indoor tech to pick up where GPS drops off

That meant selling information to virtually anyone--inventory-tracking data to car dealers, load-matching service to truckers, coupon-printing kiosks to grocery stores and fire-alert information to forestry services.

FORBES: Third time's a charm for this little data provider. Or is it?

Expect it to score well here: Tesco in the last few years has displayed a zealous appetite for mining information about its customers' shopping habits by tracking data from its loyalty card.

FORBES

In tracking this information, the FEC has compiled fund-raising data from the 19 people who have officially declared their candidacies.

FORBES: Magazine Article

She also says that, while Acxiom does store personally identifiable information, it doesn't store or merge anonymous online-tracking data, such as Web-browsing records.

WSJ: Insurers Test Data Profiles to Identify Risky Clients

As Big Data becomes a fixture of office life, companies are turning to tracking devices to gather real-time information on how teams of employees work and interact.

WSJ: Tracking Sensors Invade the Workplace