He grew up on the database marketing side of the business and was eventually promoted to senior strategic management positions in account planning.
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Jeremy Barbera, the chief of MSGI, claims to have pioneered the practice of database marketing for the live entertainment business back in the 1980s and originated web-based ticketing in the 1990s.
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Online database management and marketing concern Traffix recently instituted an 8-cent quarterly dividend, giving it a yield of close to 5%.
Citizens may hesitate to engage in political discussion on line for fear of being tagged and put into a marketing database.
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Two of his affiliates garnered 20%-plus of NuWay shares in exchange for some medical technology and a marketing database that proved worthless.
Baldwin says he has 15 million people in his marketing database, but he'll first go after high-level Strip casino employees, wealthy boomers and foreigners who can take advantage of the cheap dollar to own a place in Vegas.
The largest marketing-database companies in the U.S. include Acxiom, Alliance Data Systems Corp.
The information sold by marketing-database firms is lightly regulated.
If Jango were to record its master's buying patterns and supply them to the stores it searches, it could enjoy many of the direct-marketing advantages of a NetMarket's database.
Over time, The CMO Survey will develop a longitudinal database and provide more definitive answers to the questions surrounding marketing excellence.
Imagine how powerful it would be to combine what your customers are saying about a new product release on Twitter, with the support cases being logged on that product and any defects logged in an engineering database, and then feed that information back into engineering, marketing and sales.
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Two weeks ago e-mail marketing firms Themutual.net and KeepAhead merged to exploit a combined database of 500, 000 subscribers.
Aside from a kind of viral marketing for their startup, it also helps them to create a database of malware and other unwanted programs that increases the effectiveness of Jumpshot with every scan.
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Thomas Maronick, a former FTC director who now is a marketing professor at Towson University in Maryland, said he worried when the database was being developed that it would expose the FTC to disappointment.
"It's better for us to spend that capital on database applications and code instead of making sheet metal, " says Mark Hurd, vice president of worldwide marketing for NCR's computer systems group.
Here's a simple scenario: If a company uses JigSaw, a crowd-sourced contact database, to get contact data about prospects, it then can transfer that data to Marketo, a B2B marketing automation vendor, which will send out offers to view content.
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