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None of the attendees were reported to have overheard Jackson saying "That was a great one, Dawg!"
FORBES: Magazine Article
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What did you say they called you? 10.02.04 Dawg Dawg.
BBC
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Hairy Dawg debuted in 1980, when Georgia, a rising football power led by running back sensation Herschel Walker, defeated Penn State in the Sugar Bowl for the national championship.
FORBES: Magazine Article
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Among them were ambassadors, celebrities and actors--even American Idol judge Randy Jackson, who compliments contestants' performances by affectionately calling them, "Dawg, " as in, "Mariah couldn't have done better, Dawg!"
FORBES: Magazine Article
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Among the highest scoring: the University of Georgia Bulldogs' Hairy Dawg, Michigan State University's Sparty (as in Spartan) and the University of Minnesota's Goldy the Gopher, who is hugely popular with local fans despite looking like a squirrel.
FORBES: Magazine Article
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The Dawg hasn't looked back since.
FORBES: Marketing