This should put to rest concerns about the soft drink market being dead.

FORBES: Coca-Cola Delivers Despite 'Dead' Soft Drink Market Growth

He and Seann William Scott star as a pair of dead-end marketers shilling an energy drink to high-school students.

NEWYORKER: Role Models

The most acute reference, however, is to John Gilbert a top lion at M-G-M in the mid-twenties but dead within a decade, liquidated by drink and the lethal demands of speech.

NEWYORKER: Better Times