Many companies are anxious to lock up their own brands as a defensive measure.

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Alas, if your income this year is about the same as last year this defensive measure will leave you getting a big refund a year from now.

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"It's like star wars--a defensive measure, " says Ehman.

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By every available measure he's an excellent defensive player and the best base runner in the game, picking up a marginal win every year on steals, avoiding double plays, going first to third and the like.

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The law is so new--and the scandal that inspired it still so fresh in the public's memory--that its violation has put the Governor on the defensive, even though it was Bush who pushed the measure through the legislature last spring.

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Finally, much like the risk equation information security professionals use when deciding what defensive measures to put in place, in essence figuring out if the benefit of a protective measure exceeds its cost (in money, resource time, etc.), attackers are at least subconsciously using a similar mechanism.

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