Is there something excessive about the popular deification of Rembrandt, as of van Gogh, at souvenir shops throughout Amsterdam?

NEWYORKER: New Amsterdam

Historians and geneticists argue that this inclination for deification is actually deeply embedded in the human psyche, and we have evolved to be prone to worship.

FORBES: Steve Jobs' Deification Serves a Basic and Fundamental Human Need

And while praise is one thing, deification is another.

FORBES: Yanks Should Value Jeter Realistically