The interior is quite vivid -- it's hard to temporarily suspend one's reality long enough to really feels as though you are inside an actual car -- but, at least in the case of this demo, that's not really the point.

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From the demo, the whole thing seemed pretty straightforward for anyone who's ever used an in-car Bluetooth system, checking things like stock prices and sports scores, if you're so inclined.

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But, in a media demo, in this wonderful un-June-like rainy weather, he crashed his Lola T163 Can Am Race Car.

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After our brief demo we came away mostly impressed with what we saw, though, we're still unsure if an in-car app ecosystem is a viable thing.

ENGADGET