The big payoff for Internet videoclips will be in things like a sports car demo, an installation manual for an air conditioner, or maybe a tutorial on dog tricks.

FORBES: What's in Storage

But why did they make us shoot the demo in a moving car?

ENGADGET: MWC day one: the Empire strikes back

In another demo, the wearer is seated in a leather car seat, as the device constructs a car around him or her.

ENGADGET: Canon MREAL Mixed Reality headset hands-on (video)

In another demo, I saw a video clip recorded by a car rolling down a street in Japan.

FORBES: Hands On With The Nintendo Wii U

The interior is quite vivid -- it's hard to temporarily suspend one's reality long enough to really feels as though you are inside an actual car -- but, at least in the case of this demo, that's not really the point.

ENGADGET: Canon MREAL Mixed Reality headset hands-on (video)

From the demo, the whole thing seemed pretty straightforward for anyone who's ever used an in-car Bluetooth system, checking things like stock prices and sports scores, if you're so inclined.

ENGADGET: Chevy's Siri and TuneIn in-car apps hit 2013 Sonics and Sparks, we go hands-on (video)

We got a demo from a GM rep, who showed us how to access messages, read back to you through the car stereo.

ENGADGET: Chevy's Siri and TuneIn in-car apps hit 2013 Sonics and Sparks, we go hands-on (video)

But, in a media demo, in this wonderful un-June-like rainy weather, he crashed his Lola T163 Can Am Race Car.

FORBES: Former CEO Crashes In Media Demo