The government is funding the latest campaign, but it is also keen not to "demonise" the internet.

BBC: The threat of the net

Mr Leung cuts a mysterious figure, with an austere personal style that makes him easy to demonise.

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It is much harder to demonise pension funds, which are trying to preserve the value of retirees' savings.

ECONOMIST: Shareholder activism

Naturally, each man seeks to demonise his opponent by exaggerating his alleged weaknesses.

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The trouble is that Mr Boehner is a hard man to demonise.

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We don't have to demonise them.

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