All of these people can recalibrate themselves depending on the audience in the room or in front of the screen.

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And of course brands (at least the big ones) conduct extensive research when it comes to choosing colours for their products, depending on the target audience.

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And at almost all these gatherings, there are some huge subjects that participants either do or don't mention, depending on the location, sponsors and audience.

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"A piece of glass can be both transparent and reflective at the same time, depending on how it's situated relative to the audience, " said Mr. Steinmeyer, pointing out the secret.

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