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And a big part of the design strategy for the app is to retain that simplicity.
FORBES: Move up http://i.forbesimg.com t Move down
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It is also notable for the harmonious relationship between the open and built spaces, the simplicity of its design, and its size.
UNESCO: Culture
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We know certain images can become iconic through simplicity of design, openness to interpretation and relative ease of reproduction - the Apple logo for example.
BBC: Too famous to see?