This isn't the only impulse that impels humans to be violent - Hobbes also mentions the desire for gain and the love of glory - but it is fundamental in his account of how they escape from violence.

BBC: A Point of View: A time when violence is normal

Once we've taken care of those, we can attend to our craving for love and companionship, and then on to our desire for self-esteem and, finally, to our need for what Maslow called self-actualization.

WSJ: Why Modern Innovation Traffics in Trifles

Let them share with older white Americans their hip-hop fashions and poetry, sports and music, art and cuisine, love of democracy and desire for education, ambitions and dreams.

CNN: I see America's diverse future--in my house

In a wide-ranging interview, Rogers revealed the internal strife he went through when trying to reconcile his love of playing football for a living with his desire to be honest with those closest to him.

CNN: Robbie Rogers' retirement reasons could bring change

That Mr. Zulawski found a fertile subject early on in the fallout of desire and obsession is evident in two vivid shorts made for Polish television, both involving love triangles: "Pavoncello" (1967), based on a story by Stefan Zeromski, and "The Song of Triumphant Love" ("Piesn triumfujacej milosci, " 1967), from a tale by Ivan Turgenev.

WSJ: Andrzej Zulawski | Cinefamily | BAMcin��matek | Love and Madness

He loves their frameworks for understanding, or at least coming to terms with, love, passion, desire, pain and death.

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The responsibility for this rests with the brands that need to educate and moreover emotionally inspire folks to desire and love, eat and share yogurt in new and exciting ways.

FORBES: The Yogurt Wars