Similarly, many consumers who begin their shopping process with online research continue to go to a store to make their final purchase, citing lack of product information, a desireto touch and feel the product, and the ability to compare multiple products among other factors keeping them from purchasing online.
Instead of loading up a cart with goods topurchase in store, consumers will try on or sample the products in store, quickly scan and purchase the items they desire, and have them delivered to their homes within 24 hours.