If company engineers and marketers who develop new product ideas can sense that their jobs will eventually be farmed out, why should they be loyal to the company?
They can take the cash their company is generating and reinvest it in an effort to develop a new product or market, or with an eye toward expanding an existing one.
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"Investors ask: what chance does Creative have to develop a new product that would be as successful as the Sound Blaster sound cards they pioneered, " says Patrick Yau of Schroeders Securities in Singapore.
Meanwhile, we still needed to develop our new MP3 product, the Lifeplayer.
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Tim Fritzley of Intune Networks said the Belfast research and development centre would "develop key subsystems of our new product line".
Then at the right management level, the managers of the two silos agree the new product idea holds promise and decide to combine resources, both people and budget, to develop and market the product.
Having product development close to the manufacturing capability can help to accelerate new ideas to market through active collaborations that develop simultaneously the product and manufacturing process.
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In the development process, he insisted that his team develop ten pixel-perfect prototypes for every feature of a new product, and then used a tough set of criteria to winnow down to three, then to one.
Wallstrip formed the heart of a new research and development lab looking to develop the next "it" product.
It will build a direct relationship with employees, define new segments, and develop skills in areas such as market research and product development.
Bhusri talked to product developers and in November told the board PeopleSoft needed to develop new software on the Web.
The new funds will play a key role in allowing the business to develop its product offering into additional vertical sectors such as health and social care.
His biggest concern is that "a very high percentage of our revenue is going to go off-patent within the next product cycle, " meaning in seven years, the time it takes to develop a new drug.
"The achievements of Wrightbus show that companies can achieve growth by diversifying markets, focusing on new product development and by forming strategic partnerships that enable them quickly to access business opportunities as they develop abroad, " Mrs Foster added.
Under pressure to shrink overhead and telescope the new-product cycle, big companies are more likely to turn to universities or small companies to help develop ideas.
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