Now I would like to address the diametrically opposite concept: kindness in the office.

FORBES: Kindness At The Office

But, in all seriousness, this advice is diametrically opposite to the values espoused by Steve Jobs.

FORBES: Steve Jobs Showed It's Not Indulgent to Follow Your Bliss, It's Required

As is the way with philosophers, many have often come to diametrically opposite conclusions.

ECONOMIST: Let death be my dominion

To illustrate the point, consider two large businesses that started from diametrically opposite ends of the big data spectrum.

FORBES: Move up http://i.forbesimg.com t Move down

But functional product differentiation is exactly what the rivalry between the Airbus A380 and the Boeing 787 Dreamliner is all about: Two companies with fundamentally different products, based on diametrically opposite visions of the future, engaged in a Hatfields versus McCoys battle with billions of dollars at stake.

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This is a somewhat beguiling metric to compare companies by -- market cap measures the value of a company's shares available on the market, and not every company has the same proportion of its overall value available in stocks -- but it illustrates well the diametrically opposite directions in which the two mobile phone makers are moving.

ENGADGET: HTC's market capitalization reaches $33.8b, overshadows Nokia and RIM