Now I would like to address the diametrically opposite concept: kindness in the office.

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But, in all seriousness, this advice is diametrically opposite to the values espoused by Steve Jobs.

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As is the way with philosophers, many have often come to diametrically opposite conclusions.

ECONOMIST: Let death be my dominion

To illustrate the point, consider two large businesses that started from diametrically opposite ends of the big data spectrum.

FORBES: Move up http://i.forbesimg.com t Move down

Only two seem coherent and they come to diametrically opposite conclusions.

ECONOMIST: Not much to celebrate

Naturally, whole clusters of clergymen have felt the need to weigh in on this issue each one finding references in scripture that would support their often diametrically opposite points of view.

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But functional product differentiation is exactly what the rivalry between the Airbus A380 and the Boeing 787 Dreamliner is all about: Two companies with fundamentally different products, based on diametrically opposite visions of the future, engaged in a Hatfields versus McCoys battle with billions of dollars at stake.

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This is a somewhat beguiling metric to compare companies by -- market cap measures the value of a company's shares available on the market, and not every company has the same proportion of its overall value available in stocks -- but it illustrates well the diametrically opposite directions in which the two mobile phone makers are moving.

ENGADGET: HTC's market capitalization reaches $33.8b, overshadows Nokia and RIM