Sparkling beverages, including Coca-Cola and Diet Coke, continue to see strong growth, the company said.
Gates instantly took to his avuncular role in the discussion while sipping a Diet Coke.
In 2010, Diet Coke unseated Pepsi as the No. 2 domestic soda by volume, behind Coca-Cola.
Coca-Cola and Diet Coke supply 29% of that market, or about 3 billion gallons a year, ( see chart).
They walked through the five rules over cold pizza and a Diet Coke.
Today, Diet Coke and Coke Zero make up 41% of Coke's North American soda sales, up from 32% a decade ago.
But there was certainly a semi-dangerous period in life where my body's entire liquid intake consisted only of Diet Coke.
In front of Orszag were various budget documents, a Diet Coke, a Starbucks cup, and what looked like a Reagan-era microphone.
Beverage brands have been flagging and, for the first time, sales of its namesake brand Pepsi fell behind Diet Coke in 2010.
The Diet Coke and Mentos video is what started it all.
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Clumsy fliers spilling Diet Coke and coffee on plane floors and seats, causing "gunked-up" seat-locking mechanisms, hardly seem to constitute a root cause.
In another example, Google's fun fact asked what the sweetener was in Diet Coke, but its answer provided only a short history of the beverage from Wikipedia.
More disastrous, on a symbolic level, regular Pepsi fell behind Diet Coke in sales a Battle of Bosworth Field-like event in the war of the colas.
Accelerate servings of lower-calorie beverages, like Diet Coke, that a growing number of consumers prefer and that provide the same profit margins as higher-calorie ones.
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This strikes me as only a bit convincing, because the same piece says sales of diet Coke and the like are still growing in France.
You see, the day you start selling black market copper wire to pay for Diet Coke is the day you realize you have a serious problem.
Cardello is a former marketing director at Coca-Cola, where he worked when the company introduced Diet Coke in 1983, so he knows of what he writes.
Now, I like aluminum as well as anyone, whether poking holes in the sky in my Cessna or getting a buzz from three cans of Diet Coke.
Ordering a Diet Coke with that burger and fries might ease the guilt a little, but there are still all those trans fatty acids to worry about.
While he likes chilled Mumm champagne and gourmet cuisine on bike trips in Provence with his family, he can live for days on pretzels and Diet Coke.
In addition to the white cans, other Coca-Cola products will feature white bottle caps including bottles of Coke, Diet Coke, Coke Zero, Sprite, Nestea and Minute Maid products.
First news hit the markets that for the first time ever, Diet Coke had overtaken Pepsi as the second-most popular soft drink in the country, behind Coca-Cola.
Sadly, however, despite all these innovative devices, and despite the fact that water is so important to our health, I don't think I'll ever actually give up on Diet Coke.
Among the differences: Regular Coke is labeled "Coca-Cola'' and states the calories at the front of the can, while Diet Coke's holiday can silver as always is labeled "Diet Coke'' and features snowflakes.
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Forget three-minute clips of Fox News--think Mentos-and-Diet Coke volcanoes.
Morrissy has lured new advertisers, such as Revlon (nyse: REV - news - people ) and Diet Coke, and is hiring 14 sales and marketing reps across the country.
In the past, he would typically consume a salad, a bowl of onion soup, a 14-ounce rib-eye steak with french fries, vegetables, bread and butter and a dessert--all washed down with diet Coke.
Perhaps now that they've extinguished the fires and have made significant management changes, they might find some solace that they'll be butting up next to Coke again very soon--when Diet Coke knocks down Coke, too.
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