He was served a final meal of steak, French fries, onion rings and diet cola.
Who needs to discuss tax cuts when you chat about diet cola, eh?
Pepsi Next and Dr Pepper 10 each have less than a 1% market share and Coke's last big diet cola launch, Coke Zero, was in 2005.
In a study with only 20 participants, he found that those who consumed a diet drink called Celsius, which debuted in 2005, burned more calories than when they drank diet cola.
Sparkling beverages, including Coca-Cola and Diet Coke, continue to see strong growth, the company said.
Coca-Cola and Diet Coke supply 29% of that market, or about 3 billion gallons a year, ( see chart).
Breathing Cisco and spitting Yahoo, the little lady jabbed and windmilled the Omaha Mauler, who, weakened from a 20-year diet of Coca-Cola and Graham crackers, lost his legs and went down 20%.
Its flagship brand is losing steam, having given away 2nd place in the cola rankings to Diet Coke and, as of the last quarter, reported a 3% sales decline on a 7% decline in net sales (yielding a 16% drop in operating profit for its Pepsi and Gatorade businesses).
As a marketing director at Coca-Cola, I was involved in the Diet Coke launch in 1983, when the company was savvy enough to bet that consumers would buy a no-calorie soda that tasted better than Tab.
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He has also given up double cheeseburgers, steak, ice cream, Coca-Cola and Tastykakes, opting for a healthier diet of grains and vegetables.
Cardello is a former marketing director at Coca-Cola, where he worked when the company introduced Diet Coke in 1983, so he knows of what he writes.
In addition to the white cans, other Coca-Cola products will feature white bottle caps including bottles of Coke, Diet Coke, Coke Zero, Sprite, Nestea and Minute Maid products.
In 2010, Diet Coke unseated Pepsi as the No. 2 domestic soda by volume, behind Coca-Cola.
Among the differences: Regular Coke is labeled "Coca-Cola'' and states the calories at the front of the can, while Diet Coke's holiday can silver as always is labeled "Diet Coke'' and features snowflakes.
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Coca-Cola (nyse: KO - news - people ) introduced Tab, its first diet soda, in 1963.
First news hit the markets that for the first time ever, Diet Coke had overtaken Pepsi as the second-most popular soft drink in the country, behind Coca-Cola.
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