Fried food led to a 25 percent greater risk, and diet soda increased the risk by 34 percent.
But the going has been slow, keeping diet soda's share of the overall soda market at around 30%.
Coca-Cola (nyse: KO - news - people ) introduced Tab, its first diet soda, in 1963.
Diet soda is also made with artificial sweeteners and may increase your appetite.
Light drinkers of diet soda, defined as between one and six drinks a week, were not at an increased risk.
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The next time you reach for a candy bar to go with your diet soda, remember the health halo effect.
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And like many ex-smokers, he's a health fanatic, lecturing anyone he meets for transgressions as slight as drinking a diet soda.
For example, according to the administration, a diet soda, a milk shake or sweetened latte that is larger than 16 ounces wouldn't be banned.
Here's an alternative hypothesis, one for the behavioral economists to look into: Maybe diet soda creates a psychological illusion of self-denial and thereby encourages gluttonous behavior.
Over guacamole and diet soda, Quinn explained that he's been working on the show for a year after becoming a new convert to how interesting the Constitution can be.
Godard and her colleagues acquired 90 beverages of three types, (sugar soda, diet soda, water) from 30 fast food restaurants in a 22-mile area near Roanoke, in southern Virginia.
For instance, if the daily diet soda drinkers saw their weight yo-yo (perhaps because they were drinking diet soda to lose weight), then the correlation with vascular events might lie with these changes in weight.
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Facing many CPG brands is a movement where consumers are taking more control--there are four diet soda brands in the top 10--and pushing back on conceived notions on what "permission" they should give to brands.
Dinner with him is the best ticket in Washington: a wild ride of jokes and indiscretions all washed down with vodka rather than the diet soda preferred by most American politicians. (His judgments on the relative merits of John Kerry and Hillary Clinton are particularly worth hearing.) Even Mr McCain's support for the Iraq war has its upside.
The Mediterranean diet discouraged soda drinks and the low-fat diet discouraged vegetable oils, nuts, fried snacks, visible fat in meats and soup, fatty fish and tomato sauce.
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Consumption of soda -- both regular and diet -- has fallen by 17.3% since 1998, according to Beverage Digest.
In 2010, Diet Coke unseated Pepsi as the No. 2 domestic soda by volume, behind Coca-Cola.
Soda often displaces more healthful items in the diet and is a warning sign of a poor quality diet.
It would also disproportionately impact lower-income Americans, while in addition punishing the non-obese who choose a soda or sports drink as part of their diet.
Politically, governors and mayors find that exhorting voters to go on a diet is far easier on the stomach than, say, pushing a soda tax or junk-food ban.
Jacobson told Gupta that the occasional soda could, of course, be a part of a healthy diet.
Today, Diet Coke and Coke Zero make up 41% of Coke's North American soda sales, up from 32% a decade ago.
Correspondingly, consumption of sugary soda has soared: Sugary soda is now the single most important source of calories in the American diet.
At this point, his diet mainly consisted of burgers, fries and sub sandwiches, and at least six cans of soda a day.
Even in the flagging soda biz, Mountain Dew Code Red (sales surged 232% in January and February) and Diet Sierra Mist (ahead 50%) are winners.
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