Mobile devices offer the potential to invent and deliver differentiated services that cannot be delivered through other channels.

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If we do that we will end up with differentiated products, differentiated services that will allow this company to start growing revenue again.

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The proposal would allow broadband companies to charge companies or consumers more for "additional, differentiated online services, " such as 3D movie streaming or gaming.

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"Qualcomm is pleased to deliver this innovative technology to DISH, enabling new and differentiated broadband services for consumers, " said Peggy Johnson, Executive Vice President and President of Global Market Development at Qualcomm.

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While it makes sense for The Economist to compute a Big Mac Index for a product that is basically the same wherever it is sold, price comparisons of services that are highly differentiated across countries are less revealing.

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One of my clients, a large financial services firm, wanted to understand what differentiated successful new managers from unsuccessful ones.

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It also demonstrated new public cloud services from Boeing and General Mills plus a commissioned report by Forrester attesting to the differentiated economics of cloud platforms, something I talk about with CIOs in a report published this past spring.

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