In this instance, biotech execs appear to understand that product differentiation matters, especially to payers.
No differentiation is being made between those who are law-abiding and those who are not.
In practice, managers shift their focus from producing low-cost or high-differentiation offerings to satisfying customers.
Control of the payment infrastructure and individual payment choices allows for competitive differentiation among online marketplaces.
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Marketing will be the primary differentiation for these pills, since each works the same way.
Ideas around product differentiation, value innovation, and whole Blue Oceans are devoted to it.
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In commodity markets, such as oil and coal, there is little or no scope for differentiation.
For obvious reasons of brand differentiation, Lib Dem leaders do not endorse this version of events.
And that the most powerful form of marketing communications is word of mouth based on differentiation.
The coefficient of differentiation has grown from 10 in 1998 to 22 in 2009.
"The biggest problem I see is getting sufficient differentiation between the brands, " he says.
Core business processes, and those that enable competitive differentiation, rise to the top of the list.
Such age differentiation assists the interpretation of the geology and thus helps to guide mineral exploration.
Luxury brands often carry higher margins as they can charge more due to their differentiation.
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Yet early Chinese OEMs offered only low-tier phones with no attempts at branding or differentiation.
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Identify an opportunity that has substantial differentiation from competitors and protection for that exclusivity.
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Investing in internal and external healthy living initiatives is an integral part of brand differentiation.
For all her modern womanhood, she has not been tempted by rebellion or self-differentiation.
Indeed, the market has become so bland that there are now the stirrings of differentiation.
He can command top-dollar fees for personal appearances his own competitive weapon being differentiation, not low cost.
Understanding what will truly turn consumers to fans will provide a foundation for meaningful differentiation.
Consumer marketing strategist Liz Crawford believes these chains need to find a point of differentiation beyond price.
Like PC clones in the early days, they will offer true differentiation, in this case, wireless connections.
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In January 2011, it introduced a marketing campaign to promote this point of differentiation from its competitors.
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It builds on earlier research where the laboratory found a molecule that induces the differentiation of spores.
The near real time could be differentiation from Facebook, MySpace, or whatever Google does with social activity.
The differentiation between offerings on leisure and business routes is driven by economics, David said via e-mail.
The embedded market is one where differentiation can be critical to the long-term success of a design.
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The switch from proprietary, airline-specific technologies to open standards will, however, reduce the airlines' scope for differentiation.
This simple, risk-averse model is built on market niche differentiation that has resulted in accretive dividend yield.
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