Those names and symbols dig down deep-deep-deep into our political mindsets.
The British Heart Foundation statistics suggest that Scots are most likely to dig deep for good causes - while Londoners are the least likely to donate money.
Then you shift gears and blame the teachers unions for protecting bad teachers that ought to be fired and dig into the all-too-deep trough of anecdotal evidence to dredge up a few examples of really bad teachers that were hard to fire.
Subscribers not interested in upgrading yet can find similar functionality tied to Spotify's library with the EchoFi tool, but this venture represents the service's debut of an "all-new intelligent recommendation engine" meant to dig the tracks you want out of its millions-deep library.
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We've already spent some time interacting with the company's new depth-camera and eye-tracking technology, but now we wanted to dig deep to understand the thinking behind the system and what technical and practical limitations that need to be addressed before we can get to the computing future of Star Trek.
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Arsenal were forced to dig deep to overcome the Hammers in Saturday's evening kick-off at the Emirates after seeing Vermaelen dismissed in the 44th minute.
Federer had to dig deep to beat the former U.S. Open champion 3-6 7-6 19-17 in four hours 26 minutes, the longest match in Olympic tennis history.
"Given that these are two hugely high-profile companies with a great deal of money, they will dig deep to try and be the last man standing, " said Roy Greenslade, professor of journalism at City University in London, in published reports.
In other matches, Rafael Nadal was forced to dig deep into his renowned powers of resilience to overcome Spanish compatriot Nicolas Almagro 3-6 7-6 7-5.
Think along the lines of a special forces unit going deep into enemy territory with embedded geeks in the team, to dig up fibre-optic cable to be able to reach the systems that were supposed to be unreachable.
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With an extensive injury list, Gunners manager Arsene Wenger said his team would need to "dig deep" and be "special" if they wanted anything out of their trip - but he would have been alarmed and delighted in equal measure within two minutes of kick-off.
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