While the English language offers no direct translation of Philotimo, American citizens uphold this essential concept every time they volunteer in their local community, dig deep into their pockets to donate to charity, or generally go out of their way to improve the life of their neighbor.

WHITEHOUSE: Philotimo

The appeal of playing in the Olympic Stadium is simple: aside from the brand recognition of the Olympics, much of the infrastructure is publicly funded, meaning that clubs will not have to dig deep into their own pockets for an asset that will ultimately bring in massive revenues.

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