Think Amazon, eBay, and Google that offered more than just a digital representation of an offline business.

FORBES: Importance of Being a Platform (Apple, LinkedIn, Amazon, eBay, Google, Facebook)

The digital representation at Cannes 2010 has far improved from previous years, but still as a way to go.

FORBES: Seeking Digital: Let's Change Advertising in 2011

You can think of bitcoin as the distributed digital representation of a real world physical casino chip also making it extremely suitable for online casinos and social betting.

FORBES: Virtual Currencies and Roach Motels

The magic glue that keeps all this together is the Cloud, in this case acting as your alter ego, a digital representation of you and your stuff: all those preferences, settings, privileges, programs, subscriptions, documents, photos, videos, music, and backup services.

FORBES: Surrounded By Devices, We Inhabit A World of Increasing User-Centricity

Advertisers need independent representation and their digital video assets need to be audited via the safe extraction of secure metrics.

FORBES: Connect

Through the history of digital content there has been a tension between the power of the open web and the desire for creative representation.

FORBES: Famo.us Pushes The Physics Of Searchable HTML5 Into A Whole New Universe