Mr Malone has some claim to having been among the first to see the 500-channel digital-television future but not precisely the way in which it would be interwoven with the Internet.

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Its audience is already shrinking, thanks to the growth in multi-channel television, and now digital television threatens to accelerate that trend.

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The Tara Duncan animated series, which was produced by Moonscoop, Disney and M6, is now also available to some 40 million digital cable television households in the U.S on the Kabillion Girls Rule Video on Demand channel.

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"An audience of almost 20 million is a phenomenal achievement for any channel in the modern digital age, " said Peter Fincham, ITV's director of television.

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The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and all of their respective digital properties.

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