The software will be used in non-PC devices like TV set-top boxes, digital cameras and DVD players.

FORBES: Sony, Matsushita Team Up On Linux

Sony made its first attempt at the market for interactive TV in late 1999, when it signed a deal to provide three million digital set-top boxes to Cablevision Systems (nyse: CVC - news - people ) subscribers in the New York City area.

FORBES: The Fight For Interactive Television

Whitehaven's Tesco store has seen sales of digital set-top boxes rise by 1400% since the end of July, and digital TV sales were up 280% in the same period.

BBC: First town switches to digital TV