Successful companies try many projects and diligently pursue projects that have no clear connection to a high payoff, argues Johansson.

FORBES: Can You Succeed Through Serendipity?

As I've said today in The New York Times, the irony is the Republicans are trying to re-brand themselves, attract women and minorities and younger people, and they want to spend all this money doing it, and they may be able to do it for free if they investigate and pursue this diligently, but smartly.

NPR: With White House Bogged Down By Scandal, GOP Looks For Boost