Research by the Direct Marketing Association and e-mail marketing firm Experian showed that 26% of marketers are confused about the new directive and do not know what impact it will have on their business.

BBC: NEWS | Technology | Top UK sites 'fail privacy test'

"Branded media, context-based marketing, direct mail, preference-based marketing (agreeing to get ads via e-mail) it's what people are missing, " says Killen.

FORBES: Selling the World

The SIIA white paper says software sellers manipulate the rules of Internet auction sites to obtain e-mail addresses of bidders on software, creating a direct-marketing channel.

CNN: Technology - New online software piracy emerges

AdWords is getting Lindland three to five new orders a day, so he continues to do traditional public relations and marketing, like e-mail and some direct mail.

FORBES: Magazine Article