Outlets, online, direct marketing, coupons and Groupon can all give a retailer a sense of excitement.
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This seemed very contrary to my direct marketing background, but the facts bare themselves out.
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In the lucrative science of direct marketing ("DM" in industry lingo), Hidalgo has a Ph.
Traditional retailers and manufacturers may feel uneasy about the way direct marketing is going.
Comparable store sales increased 6.1% and direct marketing soared to a 39.3% uptick for this second quarter.
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To encourage co-operation he has pooled the accounts of the agency's biggest divisions, advertising and direct marketing.
Foreign fund managers with good brand names, such as Fidelity and Mercury, are even trying direct marketing.
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Addicks : What we see converging in the new world is the emergence of mass and direct marketing.
We knew nothing about retail, catalogs, direct marketing or even the apparel business.
Direct marketing involves using mail-shots and catalogues that go straight to the customer.
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Launching of KASAYSAYAN: THE STORY OF THE FILIPINO PEOPLE, by the Asia Publishing Co. (Reader's Digest and A-Z Direct Marketing).
Both companies have found public support from the Direct Marketing Association (DMA), which counts eBay and Amazon among its members.
The Direct Marketing Association keeps a list of those who sign up at its site to opt-out of direct mail.
So, it would be wise to invest the same creative genius into the direct marketing and social aspects of a campaign.
Cox will promote TiVo Premiere via its website, cross-channel advertising, and via direct marketing to its video and high-speed internet subscribers.
With direct marketing, you're trying to engage the customer on a deeper level than simply their pocket book at the grocery store.
Salesforce.com has a large direct sales force and a direct marketing model.
Hidalgo's team takes a surgical approach to direct marketing--and that means nonstop testing, online and off, of every message that customers see.
The Direct Marketing Association also objects to the government buying marketing lists.
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As she points out, consumer behavior on Twitter could change, especially as Twitter itself evolves, to make it more useful for direct marketing.
This was a campaign that had direct marketing at the heart: There was an identifiable audience, a clear proposition and a measurable response.
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Google is really not much different from age-old direct marketing, in which a propensity for product interest is discerned, and a pitch made.
The result store cards, Karstadt-branded credit cards and direct marketing may be old hat in America or Britain, but in Germany they are still near-novelties.
Costs per redemption compare favorably to those from email, newspaper, paid search, and display media based on data from the Direct Marketing Association.
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Working with Omnicom agency BBDO, New York, Motorola Solutions will tap trade- and b2b-focused print, online and direct marketing to get its message out.
And much like social media, the impact that direct marketing has had on our cultural landscape and business world has been on a global scale.
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Traditional advertising agencies are quickly catching up to and, in some cases, outpacing specialty ad shops when it comes to digital and direct marketing capabilities.
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Last week, two senators reintroduced a bill to curb junk e-mails that failed in the last Congressional session after opposition from the direct marketing industry.
Snyder Communications would keep direct marketing, product sample distributing and advertising.
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