They grieved for a time when leadership was defined by a single-minded, straightforward sense of purpose and direction.

BBC: Margaret Thatcher: A tribute to conviction politics

What's missing due to this approach is the sense of an alternative government, of spelling out a different direction for the country that a Tory-led administration would take.

BBC: State of Play 1 - The Tories

This is obviously a more sci-fi direction, but would again retain the sense of illusionary realism to keep it from seeming too outlandish.

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Finally, and perhaps most importantly, during this period of uncertainty in corporate direction, a wait-and-see approach to the shares makes sense.

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