Because people are paying attention directly to an image when they see the ad, which is directly related to the ad, it gets strong response, Everingham says.
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Even then, marketers will have to see solid results in either the brand-oriented metrics such as intent to buy or in sales driven directly from the ad before they move big budgets toward Twitter.
Honorable mention goes to Saturday Night Live (no direct links to videos available, sorry.) SNL did a set of four parodies: One directly based on the Chanel ad and then others on Taco Bell, dog condoms and famous New York dermatologist Dr. Zizmor.
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So the ad speaks to you directly, with language and positioning that makes you seriously consider a new opportunity.
If your dream company decided to hire a new sales associate, the hiring manager would completely forego the job ad and contact you directly to see if you were interested.
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While the ad campaign is unlikely to directly result in significant new revenues, it could help Norfolk in finding locations and partners for the construction of new rail routes in the future.
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Like the one before it, the deal grants him control over a portion of ad time where Seacrest is actually peddling products directly.
Figure 2 in the accompanying power point file shows historical storage areal density (AD) growth for HDDs (this is directly related to the amount of digital storage that can be put on a disk in a hard disk drive) from Q1 2000 through Q1 2011.
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People directly declare what interests them, and Google feeds them an appropriate ad.
By using Instagram's images to sell that feeling of personal connection directly to advertisers, founder Mark Zuckerberg can grow Facebook's ad revenue while creating a marketing experience that seems more personal and seamless to the users.
Its ad certainly ups the edginess factor for a company that sells directly to consumers through value multi-packs at chains like Wal-Mart.
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Those companies either sell ads directly to advertisers or work with more than 200 third-party digital advertising companies that broker ad space.
At the same time, Facebook has been amping up its advertising efforts, with new ad formats and, about a year ago, the insertion of its Sponsored Stories ads directly into the newsfeed.
Mitchell says that DoubleClick has always promised ad networks that their data would not be shared or used to work with advertisers and publishers directly.
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