In a 2011 survey by the National Association of Stock Plan Professionals, 71% of tax-qualified plans offered a 15% discount off the stock price, down from 79% in 2007.
With a large portfolio of brands, the company offers products at every price point fromdiscount (Chaps) to luxury (Ralph Lauren Collection), widening its target demographic.
Also, the company is embarking on a new marketing strategy that shies away from cash-back and employee-discount incentive programs and instead puts lower price tags on the vehicles to begin with.