The TV ads will be in high-def and only on Discovery HD, INHD and HDNet.

ENGADGET: BDA wants you to "Experience Blu" with new ad campaign HD

What we're watching: Discovery HD Atlas continues, this time taking an in depth look at the history of Italy.

ENGADGET: HDTV Listings for October 8, 2006 HD

Discovery HD Theater is airing episode one of Gamer Generation while the Battlestar Galactica Miniseries is on Universal HD.

ENGADGET: HDTV Listings for January 6, 2006 HD

Discovery HD is also a solid pick with Inside Look: Crash Test Dummies.

ENGADGET: HDTV Listings for September 26, 2006 HD

What we're watching: Baseball playoffs and Discovery HD Atlas are both done, although you can catch a re-run of the last episode of Atlas featuring Australia on Discovery HD Theater today.

ENGADGET: HDTV Listings for October 29, 2006 HD

Discovery-HD (1080i): Fantastic Festivals of the World (6 p.m.), Before We Ruled the Earth (7 p.m.), Big!

ENGADGET: HDTV Listings for January 25, 2006 HD

Sky already offers several HD stations to its subscribers, including Sky Movies HD and the Discovery Channel.

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