Here, in the town of New Braunfels, German immigrant William Gebhardt marketed the first commercial chilli powder, thereby propelling a homespun local dish on the road to world domination.

BBC: The perfect chilli con carne in the heart of Texas

The Adam Road food center has Malaysian specialties such as Nasi Goreng (a rice dish) and Roti Prata (savory pancakes).

FORBES: Just the ticket