That's followed by another Disney Channel movie, Princess Protection Program, co-starring fellow network star Selena Gomez.
The maturation of the kids in these programs reflects the maturation of Disney Channel and Nickelodeon.
Disney already controls two cable properties: the Disney Channel, which airs mostly kid-oriented programming, and ESPN.
To get a plum spot for Olie on the 52-million-home Disney Channel, Nelvana gave the merchandising rights to Disney.
New "Watch" products from Disney Channel, DisneyXD and Disney Junior will debut to Comcast's Xfinity TV subscribers later this year.
Disney-branded On Demand offerings, including Disney Channel On Demand, Disney Junior On Demand, and Disney XD On Demand.
First, they introduced the gregarious brunette to viewers through a role in the Disney Channel's As the Bell Rings.
"Breaking the viewership record is terrific, but records come and go, " said Gary Marsh, entertainment president at Disney Channel Worldwide.
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"When we find someone, we--as they say in poker--are willing to go all in, " says Disney Channel Entertainment President Gary Marsh.
The national TV advertising plan includes :15 and :30 spots on the Disney Channel, Nickelodeon, Cartoon Network, Disney XD and The Hub.
Disney Channel Original Movies such as "Lemonade Mouth, " "Geek Charming" and "Phineas and Ferb: Across the Second Dimension" will also be available.
ENGADGET: Comcast, Disney TV deal opens up access on multiple screens, tightens VOD strings
The reason we believe Disney is attractive is because of continued success of its major cable channels like ESPN and Disney Channel.
FORBES: Forget Theme Parks, Disney's a Buy Because of ESPN and its Cable Channels
"The Disney Channel is the strongest driver this company has, " Sweeney says.
Nevertheless when seen in context of the whole company and compared to ESPN, the Disney Channel is still a small value contributor.
This business is dominated by ESPN, the Disney Channel and ABC Broadcasting.
Next up, a 3-D concert movie and a Disney Channel TV series, not to mention still more swooning from the 'tween girl set.
Next up: a starring role opposite the chart-topping Jonas Brothers in Camp Rock, a High School Musical-esque Disney Channel movie premiering in June.
Coming soon, Optimum TV customers will have access to WatchESPN, WATCH Disney Channel, WATCH DisneyXD and WATCH DisneyJunior on Optimum TV to GO.
ENGADGET: ESPN3 finally comes to Cablevision, WatchESPN 'coming soon' to Optimum TV to GO
"We're always looking for kids that our audience can identify with, " says Judy Taylor, the Disney Channel's vice president of casting and talent relations.
Accordingly, permitting exclusive contracts likely will have a greater impact on independent networks (such as Disney Channel), which are distributed pursuant to a contract.
FORBES: Program Access Reform at the FCC: Are Exclusive Programming Deals a Good Thing?
Disney Channel acquired Boy Meets World in 2000, and introduced characters Cory Matthews and Topanga Lawrence to a new generation of teens and preteens.
That hit and other shrewd moves have let the Disney Channel, a longtime also-ran in kid TV behind Viacom's Nickelodeon, mount a serious challenge.
Hampton is also rolling out Little Einstein (for preschoolers), which will revolve around a cartoon to run on the Disney Channel in fall 2005.
Still to come: The singer-actress has both a Disney Channel movie (Princess Protection Program) and a TV show (Sonny With a Chance) in the works.
High School Musical 2 will showcase the marketing muscle of the Disney Channel, which has emerged as arguably the most potent promotional platform in Hollywood.
It also licenses current and past seasons of shows on ABC Family and Disney Channel (Phineas and Ferb recently popped up on Netflix streaming).
Until now, the franchise has stayed within the bounds of the Disney Channel, and this third installment, directed by Kenny Ortega, cleaves to established guidelines.
Disney already controls two cable properties: the Disney Channel and ESPN.
Besides ESPN, the Disney Channel is another flagship channel for Disney.
Among the potential replacements reportedly being floated about: ABC Family president Paul Lee, Disney Channel Worldwide entertainment chief Gary Marsh and former Lifetime chief Andrea Wong.
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