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In the early part of the decade Disney scored a consumer products coup by bringing all of the princesses together in videos, games and toys.
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We also plan to leverage Disney's global consumer products organization to grow the Star Wars consumer products business internationally.
ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies
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He quickly reached out to Disney execs at four units (studio, consumer products, theme parks, home entertainment).
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The 16-year-old superhero already exists online and through a Disney XD TV show, and in August, a full line of toys and consumer products will follow.
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Disney is a wildly diverse company with theme parks, movie studios, cruise ships, consumer products and the ABC TV network.
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Star Wars resonates with consumers around the world and creates extensive opportunities for Disney to deliver the content across its diverse portfolio of businesses including movies, television, consumer products, games and theme parks.
ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies