The Disney Infinity launch had more of a fan club feel than a press event.
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Like Skylanders, Disney Infinity uses real toys to transport action figures into a video game.
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Disney Infinity is rumored to transport plastic characters to virtual worlds with a USB peripheral.
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Disney Infinity has finally been revealed at a press event in Los Angeles today.
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Today, Skylanders got some company in the game-meets-toy genre in the form of Disney Infinity.
Just before the Hollywood launch event today I sat down with John Blackburn to discuss Disney Infinity.
And there are also plenty of cool potential video game directions for this franchise to take beyond Disney Infinity.
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Update: You can watch the Disney Infinity reveal trailer and check out first images of the toys here.
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Development for Disney Infinity is being led by Disney Interactive and Avalanche Software.
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In a way that only Disney can, Disney Infinity integrates collectible character figures that come to life in the game.
ENGADGET: Disney Infinity challenges Skylanders for toy-based game crown, launches in June
Disney Infinity launches June 2013, globally, for Xbox 360, PlayStation 3, Nintendo Wii, Wii U, 3DS, PC, and mobile.
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Disney Infinity builds on the success of the popular Skylanders franchise but will being second to market hamper its success?
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This is where Disney Infinity will live or die, making a strong connection between the toy figures and the game.
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We moved on to talk about Disney Infinity, a new competitor for Skylanders that also uses toy-figures to access in-game characters.
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John Lasseter relaxes a lifelong disdain of crossing the (franchise) streams, as Disney Infinity reminds him of getting lost in childhood play.
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Disney Infinity allows players the opportunity to share these unique creations in the "Toy Box" mode with friends both online and off.
ENGADGET: Disney Infinity challenges Skylanders for toy-based game crown, launches in June
There are, of course, plenty of challenges here for Disney Infinity though.
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Anyone wondering what a personalized self-insert into SkyLanders, or Disney Infinity, might look like or sell for may not be wholly on the wrong track.
Perhaps most importantly, regardless of exactly how Disney Infinity shakes down in its Hollywood announcement, is how good a value proposition it is for parents.
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Asked whether Toys R Us would be supporting Disney Infinity in a similar way to Skylanders, with limited edition and exclusive characters, Storch was again very positive.
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The Toy Box in Disney Infinity may be similar to LittleBigPlanet, but I love the idea of more games building off of player interaction and collaboration.
Disney, which has recently announced its own ambitious Disney Infinity video game and toy line, is making a sound business decision to move to a licensing model.
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Lasseter visibly lit up with excitement as he picked up a Sully Disney Infinity toy and looked up to the gallery where the D23 club members were sat.
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"Disney Infinity introduces a new way to interact with the best of Disney on one game platform, both now and in the future, " said John Pleasants, co-president, Disney Interactive.
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Maintaining this number one position will be harder this year though, with Disney Infinity offering a similar toy-meets-video-game experience, and one that can leverage the family favorite Disney characters.
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While the ambitious Disney Infinity looks poised for global success, the house of mouse continues its move away from console-specific game development today with the closure of Junction Point.
Disney Infinity allows players to both experience original adventures in some of their favourite Disney and Pixar worlds and to build their own worlds using the power of their imagination.
ENGADGET: Disney Infinity challenges Skylanders for toy-based game crown, launches in June
This is a lesson that games like Skylanders and Disney Infinity should take heed of, as ever more difficult levels can be a barrier to entry for younger players.
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"Disney Infinity combines prominent Disney and Pixar characters and scenarios in a way that mimics how kids play in real life, " said John Blackburn, vice president and general manager, Avalanche Software.
ENGADGET: Disney Infinity challenges Skylanders for toy-based game crown, launches in June
This is the promise and magic of Disney Infinity.
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