Its lawyers displayed documents they said were found in publicly-accessible garbage, one of which spoke of "faulty accounting at best" in Disney's dealings with Pooh royalties.
The campaign will initially focus on drinks made by Coke's Minute Maid group and will sport images of Disney's characters, starting with Mickey Mouse and Winnie the Pooh.
But now the 81-year-old company is learning a thing or two itself from its new purchase: how to better manage brands like Winnie the Pooh or the new pirate characters that crept out of Disney's successful 2003 film Pirates of the Caribbean.