The Diamondbacks wanted the one with a lower ceiling who displayed the traits they value.

WSJ: D-Backs Get Down and Dirty

Previously tested in beta with Frozen Planet and Secret Fortune airings, these apps let Antiques Roadshow viewers compete against others -- whether in the same room or across the country -- as they try to guess the value of items displayed on the show.

ENGADGET: BBC's first companion app brings Antiques Roadshow quizzes to Android, iOS

The Masters is almost always the highest rated golf event of the year, which drives up the value of brands that are prominently displayed during the telecast.

FORBES: Which Brand Will Win The 2013 Masters?

But since I suspect that most parents were like mine--I understood that I would be getting my hands on only a slender fraction of the loot displayed on those dog-eared pages--the larger value, I now realize, was in the fantasy itself.

FORBES: Magazine Article